Crystal Lundberg

The Importance of Personal Branding in Today’s Digital World

woman planning business branding

We live in a time when people can learn a great deal about us before they ever meet us. A quick online search can reveal our professional experience, interests, accomplishments, and the way we communicate with others. Because of this, I believe personal branding has become an important part of building a successful career and […]

How Creativity Can Strengthen Business and Marketing Strategies

wooden blocks creativity lightbulb

Creativity has always been an important part of how I approach business and marketing. When people hear the word creativity, they often think about art, design, writing, or coming up with something completely new. While those are certainly creative activities, I believe creativity is much broader. In business, creativity is about finding better ways to […]

Learning to Celebrate Progress While Still Chasing Bigger Dreams

silhouette of a woman facing sunset jumping over tall bars representing growth

Finding Joy in the Journey For a long time, I believed that success was something waiting for me somewhere in the future. I thought I would finally feel accomplished after earning my degree, reaching a career milestone, or achieving the next big goal. Every time I reached one destination, however, I found myself immediately looking […]

The Life You Build Is More Powerful Than the Life You Inherited

wooden figure going up wooden blocks

Choosing Your Own Direction There comes a point in life when you begin to realize that the circumstances you were born into do not have to determine the person you become. That realization can be both freeing and intimidating. It means we can no longer place all the responsibility for our future on the experiences […]

The Importance of Positive Role Models in Shaping Our Future

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When I look back on my life, one thing stands out above everything else. While circumstances can shape our experiences, people have the power to shape our future. Growing up, I faced many challenges that could have easily influenced the direction of my life in a negative way. My childhood was marked by instability, uncertainty, […]

How Childhood Adversity Can Become Your Greatest Strength

teddy bear covering eyes

When people look at where I am today, they often see my education, my career in business management and marketing, and my goals for the future. What they do not always see is the journey that brought me here. They do not see the years of uncertainty, the struggles of growing up in and out […]